Heritage & Design
Heritage & Design
In 1929, in the small Piedmontese city of Valenza, Italy – a city known for having highest number of artisan goldsmiths in the country – Camillo Repossi began creating jewelry that would eventually become the DIRCE brand. Named for his daughter, who would run the company from the late 1950s until the 1990s, DIRCE is now seeing the third generation at the helm in the form of Camillo’s granddaughter, Vittoria Verderio Repossi.
Today, DIRCE continues creating some of Italy’s finest jewelry using traditional Italian manufacturing methods and carefully selected diamonds and gemstones. Creating beautifully unique and timeless pieces that tell a story has been part of the brand’s philosophy for nine decades.
Founded in Italy in 1929 by friends Giusto Zeme and Camillo Repossi, Zeme Repossi was born. Capturing the spirit of the time the two designers embraced the art deco movement, creating glamorous pieces embellished with the most desirable stones.
During 1939 and 1945 production abruptly stopped, prohibitions for working with precious metal were put in place. Records indicate Camillo Repossi's need to continue designing despite the constraints of the period. Despite hunger and suffering, via sketch books, we can see how he sustained his passion for beauty and creation.
The fifties represent a turning point as Camillo Repossi involves his daughter Dirce in the work. After his death, young Dirce replaces her father, working closely on the transition of a new generation at the helm. Luckily, the 60’s brought the La Dolce Vita style of iconic glamour. The company reached great popularity via Dirce’s eye and sensibility for design. In 1961, Zeme Repossi was renamed Dirce Repossi.
Dirce marries Mario Verderio, a gem-cutter. They share a profound love for each other and a passion for fine jewelry. Their union brings forth a baby girl, Vittoria, who in 1983 would graduate from the Gemological Institute of America in Santa Monica, California. Soon after she joined the family tradition at Dirce. Vittoria's leadership brings international acclaim through collaborations with Garrard, the Italian painter, and sculptor Salvatore Fiume while winning prestigious, international awards.
In its 88th year, the journey continues with focus on quality, Italian goldsmith mastery, and the persistent quest for innovative design. 2016 witnesses the prolific combination of two creative souls, Dirce’s Vittoria, heir of the company, and the internationally renowned master jewelry designer Omar Torres. The two merge experience and creativity to relaunch Dirce a collection including bridal, precious and contemporary jewelry collections.
The DIRCE jewelry of today is designed by none other than world-renowned jewelry designer Omar Torres, who serves as the company’s Creative Director. Having designed for highly reputable jewelry houses such as Bulgari, Van Cleef & Arpels, and House of Garrard, Omar Torres brings a uniqueness to the DIRCE brand through his celestial-inspired creations and usage of galactic shapes.